SHISEIDO Crystallizing Straight EX Straightener 400g + Neutralizer Cream 400g
SHISEIDO Crystallizing Straight EX Straightener is an innovative thermal straightening system developed by Shiseido Professional, specifically formulated for extremely resistant, strong, healthy, virgin naturally curly hair. This two-step system combines the first agent (EX Straightener) with the second agent (Neutralizer Cream), used in conjunction with a flat iron to effectively straighten stubborn, resilient curls, waves, or frizzy hair while minimizing damage to the hair fiber, delivering a smooth, glossy, and lightweight finish.
Its unique Dual Performance System efficiently straightens while deeply repairing hair, improving texture and softness, leaving hair with a natural luster that is easy to manage. The first agent is formulated with Hydroxyproline to inhibit thermal denaturation damage, while the second-agent cream neutralizer contains Lipidure® to repair the damaged CMC (Cell Membrane Complex) structure. The system features an elegant green-floral fragrance that effectively masks unpleasant perm odors, making the treatment process more pleasant.
Key Features:
Designed for Extremely Resistant Hair: The EX series is specifically developed for extremely strong, healthy, naturally curly, virgin hair that has never been chemically treated, delivering superior straightening results.
Innovative Thermal Straightening System: Utilizes a cold two-bath method combined with a high-temperature flat iron (recommended below 180°C) to effectively restructure the hair fiber for long-lasting results.
Dual Repair Efficacy: The first agent contains Hydroxyproline to inhibit heat damage, while the second-agent cream neutralizer features Lipidure® to repair CMC, creating a soft and smooth finish.
Creates Sleek, Glossy Texture: After treatment, hair becomes straight, smooth, and radiant with a lightweight, bouncy feel — no more frizz.
Odor Control: Specially formulated with an elegant floral fragrance that effectively minimizes unpleasant chemical odors during application.
Usage Instructions:
(This is a professional hair product. It is strongly recommended to be used by trained hairstylists.)
Preparation: Cleanse hair with shampoo (do not use conditioner) and dry completely.
Apply First Agent (EX Straightener): Apply the first agent evenly to hair strands, keeping approximately 1–2 cm away from the scalp. Avoid contact with the scalp. Use a fine-tooth comb to ensure even distribution. Leave on for approximately 10–20 minutes (for extremely resistant hair).
Rinse & Dry: Rinse thoroughly with lukewarm water and completely dry the hair again.
Heat Styling: Use a flat iron (recommended temperature below 180°C) and straighten the hair in sections carefully.
Apply Second Agent (Neutralizer Cream): Apply the second-agent cream neutralizer evenly to the straightened hair (keeping approximately 1–2 cm away from the scalp), comb through to ensure complete neutralization, and leave on for approximately 10–15 minutes.
Final Rinse: Rinse thoroughly with lukewarm water and style as desired.
Product Details:
Package Contents: First Agent Straightener 400g + Second Agent Neutralizer Cream 400g
Brand: SHISEIDO Professional
Series: Crystallizing Straight
Model: EX (for extremely resistant healthy hair types)
Origin: Japan
Full Ingredients:
Key Active Ingredients: Hydroxyproline, Thioglycolate
Other Ingredients: Please refer to the complete ingredient list on the product packaging.
Precautions:
WARNING: This is a professional chemical product. It is strongly recommended to be used only by trained hairstylists. Incorrect application may result in severe hair damage, breakage, or even chemical burns.
Patch Test: A skin sensitivity test is recommended before use.
Scalp Protection: Avoid contact with the scalp to prevent irritation or injury.
Damaged Hair: Not suitable for already bleached, color-treated, or chemically processed damaged hair, as this may cause hair breakage or severe damage.
For External Use Only: Keep out of reach of children. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water and consult a physician.
Aftercare: It is recommended not to wash hair, tuck it behind the ears, or tie it up for at least 72 hours after the straightening service to ensure long-lasting results.
